![]() ASA has fostered relationships with other societies worldwide.By increasing ASA’s visibility, it has grown internationally.ASA is a globally oriented scientific society.There is increased awareness and dissemination of ASA Standards.ASA is considered the gold standard for acoustical science.ASA is the face of acoustics with a modern brand – clear identity, mission and values.Scientists, practitioners and the public understand the importance and contributions of acoustics and ASA.Under the goal of building awareness of acoustics, Strategic Planning participants envisioned the following: A key component to this identity update is refreshing our logo after its inception more than 88 years ago. Updating the Acoustical Society of America’s organizational identity was identified as a primary goal during the Strategic Planning Summit in Austin, Texas in 2015. ![]() The Journal of the Acoustical Society of America.
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